The Top 5 Leading Brands in Romania in 2015: Ariel, Pampers, Mercedes-Benz, Banca Transilvania and Gillette

Superbrands Romania announces the Top leading brands in 2015. 

Procter & Gamble is the company that provided the top two brands. Ariel rises four places on last year's ranking and dethrones Pampers, another reputable brand of P&G, which ranks second this year.

Banca Transilvania is the first Romanian brand, on the fourth place, after Mercedes-Benz, and before Gillette.

Facebook took the sixth place, stressing the new role of the internet in the consumer behaviour.

"E-commerce brands build a new reality for the Romanian consumer, giving consumers much closer and more personalized experiences in their relationship with brands. 

Top 15 Superbrands 2015 in Romania.

"This increasingly visible trend in Romania has propelled to the Top 15 Superbrands brands such as H&M - by launching the possibility of online shopping, eMag - the famous Romanian player and initiator of Black Friday in Romania, and Dedeman - already "the household name" in the Do-It-Yourself sector in Romania", writes Superbrans Romania in a press release on June, 9th.

Overall, the top 15 leading brands in the 2015 Superbrands programme include: Ariel, Pampers, Mercedes-Benz, Banca Transilvania, Gillette, Facebook, Dr. Oetker, Persil, Milka, BRD Groupe Societe Generale, BMW, H&M, Dedeman, eMAG , Coca Cola.

The Romanian brands considered Superbrands by Romanians include, besides the forementioned ones: Borsec, Catena, Dona, Napolact, PRO TV, Timisoreana, Poiana, Flanco and Radio Zu. 

Top 10 Media Superbrands 2015 in Romania.

In the media sector, the most appreciated brands are PRO TV, National Geographic Channel, Discovery Channel, Radio Zu, HBO, Europa FM, Romantic FM, Discovery World, Digi24 HD and Radio Romania Actualitati.

According to Superbrands Romania, Romanian brands represent approximately 28% of the brands validated as Superbrand 2015 in Romania, "a new performance for Romanian creativity", said the cited press release.

Superbrands in Romania

Superbrands is currently carrying out  programmes for the year 2015 in over 80 markets throughout the world including Australia, Austria, Brazil, the Czech Republic, China, Egypt, Germany, Greece, Guatemala, Hungary, India, Israel, Japan, Jordan, Korea, Poland, Portugal, Serbia, Singapore, Slovakia, Spain, Turkey, UK, USA. 

The international Superbrands organisation operates in over 150 countries for over 20 years.

Having entered the Romanian market in 2005 via the strategic communication and public relations agency BDR Associates, the Superbrands organisation develops programmes dedicated to the Romanian market and the local branding culture. 

The programmes carried out so far, including three Consumer Superbrands editions (2006, 2010, 2012) and two Business Superbrands editions (2007 and 2008).